We research and investigate your business and the market environment.
We are a local business that is passionate about marketing in the Albany region, we aim to help business achieve their marketing goals.
We offer creative and practical recommendations to achieve your marketing objectives.
Marketing Solutions Albany is a local based company committed to the development and success of Albany businesses. We use a research based approach to gather important information about your business and the local market.
"Marketing Solutions Albany will research and develope marketing strategies to help small businesses achieve marketing objectives."
It is difficult and unrealistic to position and develop your product without conducting market research. Current market research will allow your business to identify consumer attitudes and understand the competitive landscape. At Marketing Solutions Albany we offer a internal and external analysis of your business, the data gathered will provide us information to develop and implement recommendations for your business.
Marketing is more than selling a product, at Marketing Solutions Albany we will help you map out your strategic path to success.
We will look at your vision, mission statement, core values, analyse your organisations practices, conduct a PESTLE and SWOT analysis to identify your strengths and weaknesses, and provide recommendations to achieve your marketing objectives.
Brand Development is the foundation to success of you business and is the process of strategically positioning and promoting your product in the mind of you consumer.
At Marketing Solutions Albany we will help develope your brand strategy to distinguish your product in the market. To achieve this we look at corporate identity, positioning, brand image and management.
Advertising is an important role in the success of business but often it can be hard for a business to stand out to consumers.
Marketing Solutions Albany will offer your business with creative advertising and digital promotion recommendations.
Marketing Solutions Albany was founded by myself Jesse Hall in July 2019, I decide to create the business after being asked to work with local businesses after completing my studies at university. I have completed a Bachelor in Business with a double major in Marketing and Human Resource Management. Throughout my studies I have gained various knowledge of Marketing areas including:
I have knowledge of how Marketing creates value for business, society and customers. I understand how to Market a businesses, the planning process, marketing research, information gathering, use of analysis tools, marketing functions, marketing information systems, product development, pricing and buyer behaviour.
I understand the major differences between the marketing of services as compared to marketing tangible goods, analysing the differences between services and tangible goods, and the marketing implications of those differences. I have knowledge and experience developing of marketing strategies for service organisations by critically examining and conducting research of service organisations. I understand the importance of services marketing, online and offline, in both service and manufacturing industries with customer service, relationship marketing and service quality concepts.
I have gained various knowledge and skills of analytical methods and approaches to marketing research. I have developed knowledge in the principles of research design, data collection, statistical analysis and report preparation and presentation.
Consumers behaviour is an important marketing activity in today's dynamic business and consumer environment. Consumers purchase products and services differently due to factors such as demographics, psychographics, culture and marketing. My studies on Consumer Behaviour has provided me with knowledge of differences in consumer groups and how decision-making differentiates within these groups.
International Marketing is necessary for businesses wishing to participate in the global economy. My studies have provided me with knowledge about the key elements that a business must assess when planning to commence, or continue, marketing its product overseas. I understand the different environments, market conditions and strategies that influence the successful implementation of an international marketing strategy.
I have gained comprehensive and practical understanding of strategic marketing management in a competitive environment. I have conducted research and analysis to provide a strategic plan for a business. I have developed skills of strategic thinking, planning, design, formulation, implementation and communication.
I have current knowledge of tools and best practices to use to promote a brand, drive sales leads, and boost customer engagement. I have a Google Ads and Google Analytics Certification, and can provide your business with the best possible digital and social media marketing recommendations to suit your business needs.
I have over ten years experience working in business and managing people. My marketing recommendations for your business are backed up by up to date market research and applied to your unique situation.
We offer a variety of services that are not limited to the advertising aspect of your business. We offer a Marketing Consultant Service covering all of your Marketing Activities. The marketing mix is a marketing term used to identify the core functions of marketing, Product, Price, Place and Promotion. We provide a consultant service covering all elements of the marketing mix, please see our services page for more information.
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